What Is Digital Marketing?
Firstly, At a high level, digital marketing refers to advertising through digital channels such as social media, websites, search engines, email and mobile apps. Secondly, Using these media channels, companies endorse goods, services and brands.
Engagement Marketing
Engagement marketing is the use of strategic, resourceful content to engage people and create meaningful interactions over time. When you implement engagement marketing, you interact with people rather than flashing ads in front of them.
Strategies For Engagement Marketing
1.Make good on feedback
2. Engage across different channels
3.Involve customers on social causes
4.Check on your quiet customers
5.Shoutout your reviews
Types Of Digital Marketing
1.Search Engine Optimization
Getting business to rank higher in google search results is the purpose of search engine optimization, ultimately increasing search engine traffic to business’s website.
2.Social Media Marketing
Social media marketing means promoting stuff using various social media channels like instagram, whatsapp, facebook, etc. Also, social media marketing goes beyond promoting content over social media and responding to comments. Lastly, social media marketing is difficult than maintaining your social media profile.
3.Content Marketing
Content marketing uses information sharing to increase awareness about brands. Also, the purpose is to make the reader take step to become a customer. Also, content can mean e-books, blog posts, etc.
4.Email Marketing
Email marketing is the act of sending commercial message to people through email, example – Gmail,Yahoo.
Also, Email is one of the best marketing strategy. It means sending advertisements, requesting business, etc. through email.
Skills For Digital Marketing
1.Data Analysis
Data analysis refers to use of functional techniques and modern software to collect and process extensive collections of data from various online transactions of your target market.
2.Writing And Editing Skills
At the heart of digital marketing is content. Therefore, editing and editing is more than just producing articles for landing pages and blog posts.
3.SEO And SEM Skills
Search Engine Optimization and Search Engine Marketing are strategies for driving traffic to your website. Hence, deeper understanding of this translates to better execution of your marketing techniques.
4.Social Media Skills
The world of social media has become one of the best arena to attract public conversations nowadays. Therefore, as a digital marketer, you can use that advantage to engage people with your business and inform them about your products or services.
5.Basic Design Skills
The world of marketing includes not only text but also visual appearance. Therefore, you should have good designing skills too.