Infographic marketing involves the use of infographics to establish brand authority, publishing them for SEO appeal and promoting them for maximum exposure and link building across the web.
What Is An Infographic?
Infographics are essentially visual representations of data, presented in a format that is more engaging than usual written copy.
Why To Use Infographics?
1.Appeal To Bigger Audience
Among the audience, not everyone likes to read as some are visual learners. Also, written text may not appear much attractive than an image. Therefore, you can the use the form of images to represent data which appears appealing and will attract more audience.
2.Putting Fresh Tweet On Old Contents
You can twist an old written content by giving it the form of image and making it attractive to the audience. Infographics are also highly fit for many social platforms which are highly visual. This will help expand the reach of your posts.
3.Drive High-Quality Traffic
Some viewers can also be interested in your products or services after viewing your infographic content which will result in boosting your traffic and getting more prospects for your sales funnel. Also, infographics are known to improve site traffic by 12%.
4.Educate Your Audience
Infographic Marketing is most effective medium for learning and retaining information. So, the right marketing infographics can make your content reach more people and also to educate your audience about your products and services.
5.Strenghtening Of Your Social Media Presence
Infographics are interesting to share with your followers. Also, it is more likely that they will share your posts with their networks boosting your reach on social media presence.
6.Build High Quality Backlinks
The benefits of infographics are realized even by the authority sites too. Even sites with abundance of standard blog posts may also be interested to engage in infographics. This leads to you getting high quality backlinks and strengthen your domain authority.