Akshay Kumar & The Good Glamm Group join hands to create men’s wellness products

The Good Glamm Group and actor Akshay Kumar have come together to create a joThe joint venture will leverage the Good Glamm Group’s content-creator-commerce-community moat to drive DTC revenues through 200 million MAUs of Good Media Co and over 1 million influencers of Good Creator Co; in addition to the R&D strengths and offline distribution network of Good Brands Co across over 150 cities in India.int venture that will launch holistic personal care and wellness products for men. Both Akshay Kumar and the Good Glamm Group will invest capital and work together to scale the business.

Speaking on this partnership, actor Akshay Kumar said, “I have always wanted to create natural yet efficacious products based on all the learnings I have had and practised in holistic wellness. The Good Glamm Group has built some of India’s largest and most loved DTC beauty & personal care brands and is very unique in its content-creator-commerce strategy. I am really excited about the products we will be developing and the business that we will be building together